PICKING YOUR APPROPRIATE PROMO MODEL: PAY-PER-INSTALL VS. CPL VS. PRICE PER THOUSAND VIEWS VS. COST-PER-VIEW

Deciding between which marketing structure suits your efforts can be complex. CPI focuses with rewarding marketers for each download, ideal when boosting app popularity. CPL incentivizes generating qualified leads – a great option for businesses targeting actionable outcomes. CPM, priced based on